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Become Unforgettable With a Studio 

BRAND BOOK

You're One Of A Kind

But do new students know that?

Brand Book: Chapter 1
Dream Student Discovery

​Knowing who your target students are is the foundation of a successful marketing strategy. Deliver the right message to the right people.

What's included:

  • Dream Student Discovery Questionnaire

  • Personalised Dream Student Pack

  • Support Session

What You'll Find Out

  • Understand Your Ideal student: Target your marketing directly to the people most likely to engage and convert, increasing your chances of success. Understanding their needs, desires and pain points is crucial.

  • Build a Relationship: Speaking straight to their heart based on a thorough understanding creates a stronger emotional connection and drives action. 

  • Be Relevant: Tailoring your messaging and offerings to resonate with your dream students ensures that your marketing efforts are relevant and engaging. By directing your resources where they matter most, you eliminate wasteful spending and maximise your ROI.

Price From: €350

Timeline: 1-2 weeks

Brand Book: Chapter 2
Brand Essence

This book isn't just a tool; it's the linchpin to your brand's visual identity, ensuring you present a consistent, compelling, and memorable brand image every time.

What's included:

  • Brand Discovery Questionnaire + Session

  • Custom colour palette and font pairings

  • 3 Logo Concepts

  • Secondary logo
    This is a simplified version of your main logo, which will give you the flexibility to use your logo in different design settings.

  • 2 sets of revisions

  • Key Brand Personality Words

  • Brand style sheet

  • Final files supplied for print and digital use (ai, pdf, eps, jpg, png)

Price From: €850

Timeline: 3-4 weeks

Brand Book: Chapter 3
Brand Voice

Your Brand Voice Book is the key to forging a brand identity that's clear, consistent, and incredibly persuasive.

What's included:

  • Brand Discovery Session

  • Brand Bio

  • Brand Persona

  • Voice Characteristics - Tone, Style.

  • Tagline

  • 2 Revisions

  • 1 Welcome Bespoke Email  (New Subscribers)

  • 1 Thank You Bespoke Email (Sales)

  • 1 Customer Feedback Bespoke Email (To gather reviews)

  • 3-Step Testimonial Formula (To help students write compelling testimonials that will convert)

Price From: €550

Timeline: 2-3 Weeks

Brand Book Package

Full Bespoke Package, including all chapters: €1,750

Timeline: 4-8 weeks

Client Testimonial

“I, like many yoga teachers, am not temperamentally inclined to marketing but Gilly’s Dream Student process was like a fabulous contemplative and focusing practice!

 

I had been all over the place with my marketing efforts—as a yoga teacher and practitioner—and I thought I just wanted to share the benefits with everyone. But this approach was just not getting me the results I hoped for, and as it turns out it wasn’t true, so it makes sense that it wasn’t working.

 

Gilly’s Dream Student process helped me organise my intentions, refine my vision and clarify what I really wanted to offer and to whom.

 

Now when I prepare marketing strategies for my classes, courses and workshops, I am clearer about who I want to speak to and how best to convey my message in order to reach my dream audience.

 

Gilly is patient, skilful and fun to work with. Do yourself a favour and let her work help you in your work!”

Cathi Murphy Yoga hOMe Sligo: Dream Student Work

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