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  • Writer's pictureGilly Naughton

5 Mistakes to Sidestep in Your Yoga Studio's Marketing

5 common marketing mistakes to avoid, so you can attract curious yogis and build a thriving community




Owning a yoga studio is a beautiful blend of passion and business savvy. You've nurtured a space that cultivates peace, connection, and wellness. Now it's time to share your magic with the world! But navigating the world of marketing can feel like venturing into a new yoga pose – a little wobbly at first.


Here are the top 5 common marketing mistakes to avoid if you want to attract new yogis:


#1 - Neglecting the Power of Email Marketing


Social media is a vibrant space, but email marketing remains a powerful tool for connecting with your audience directly.


Avoid bombarding your audience with daily emails; instead, maintain a regular schedule by sending weekly or bi-weekly newsletters featuring studio updates, class highlights, and inspiring content. Personalise your emails by using student names (when permitted), segmenting your audience based on interests, and crafting targeted content that resonates with their needs.


Additionally, make your emails interactive by asking questions, running polls, and offering exclusive discounts to encourage engagement.



#2 - Inconsistent Communication


Building relationships takes time and consistent effort. Avoid radio silence by sticking to a regular posting schedule for your social media channels and email marketing.


Keep your content consistent in voice and tone. And remember, on social you can cultivate engagement by responding to comments and messages quickly, answering questions, and taking part in conversations.


"The only marketing strategy that works is falling in love with your product. People can feel sincerity." – Simon Sinek (Motivational speaker, author)

#3 - Stock Photos & Generic Captions


Avoid the stock! Capture genuine moments in your studio – students practicing, teachers leading workshops, or friendly coffee gatherings. Write captions that are personal, engaging, and reflect your studio's personality.


#4 - Overly Promotional Content


Constant promotions and discounts can cheapen your brand and send the wrong message. Your studio offers a unique experience – a chance for students to connect with their bodies and minds. Focus on highlighting the value you provide.


Here's how to strike a balance: Instead of bombarding your audience with discounts, showcase the benefits of your classes. Share inspiring stories of students who've transformed their lives through yoga at your studio. Offer workshops or guest speaker events that add value beyond a regular class.


#5 - Negativity + Comparison


Lastly, don't get caught up in comparing your studio to others. Your strength lies in your unique offerings, teachers, and community.


Here's how to stand out:  Focus on what makes your studio special. Do you offer classes for beginners with anxiety? Highlight your welcoming and supportive environment. Do you specialise in a specific type of yoga? Focus on the expertise of your instructors.


By avoiding these common pitfalls


You can craft a marketing strategy that authentically showcases your studio and attracts the perfect students to share the journey with you.

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