Black Friday and Cyber Monday have become synonymous with frenzied buying, enticing consumers with high-pressure sales and fleeting discounts. While these tactics work for some businesses, they may not align with the values of yoga studios, where intentionality, mindfulness, and meaningful connection are central to the mission.
As a studio advocate, I prioritise quality, value, and giving you the time to make decisions that truly support your business. That’s why Magnetic Marketing is skipping the high-pressure Black Friday and Cyber Monday sales. Instead, we’re offering a more mindful approach: 20% off our entire shop for the whole month of December!
What you’ll find in our shop…
Email Marketing Start-Up Collection – Kickstart your email marketing with confidence - powerful templates to run your studio on autopilot.
Dream Student Discovery Workbook – A deep dive workbook to identify and attract more loyal students to your studio.
Student Magnet Workshop Planner – Your invaluable Step-by-Step guide for attracting your dream yogis and creating magnetic events.
The sale runs from December 1st to December 31st, giving you tons of time to explore and invest in resources that fit your studio’s needs.
In the meantime here's Magnetic Marketing's 10-step guide to mindful shopping this sales season:
Be Intentional
Declutter Your Mind: Before you start shopping, take a moment to reflect on your needs and goals.
Create a Shopping List: Focus on specific items you need or want, avoiding impulse purchases.
Clear Your Cart
Review Your Cart: Check your online shopping carts and remove items that aren't essential.
Avoid Impulse Buys: Resist the urge to buy items just because they're on sale.
Read the Fine Print
Check the Details: Always read the terms and conditions, including return policies and shipping fees.
Beware of Hidden Costs: Be aware of additional charges or fees that may apply.
Evaluate Your Needs
Prioritise Purchases: Focus on items that will truly add value to your life.
Avoid Buying for the Sake of Buying: Make conscious decisions about your purchases.
Practice Self-Discipline
Resist Impulse Buys: Don't let discounts and promotions sway your decisions.
Stick to Your Budget: Set a budget and stick to it, avoiding overspending.
Track Prices
Use Price Comparison Tools: Compare prices across different retailers to find the best deals.
Avoid FOMO: Don't feel pressured to buy immediately, as prices may fluctuate.
Consider the Long-Term Value
Quality Over Quantity: Invest in high-quality items that will last.
Sustainable Choices: Opt for eco-friendly and ethical products.
Watch the Total Cost
Calculate Total Spending: Consider shipping fees, taxes, and other additional costs.
Set Spending Limits: Establish a budget for each category of purchases.
Sleep on It
Avoid Impulsive Decisions: Take a break and reconsider your purchases before finalising them.
Overnight Reflection: Allow yourself time to think about whether you truly need an item.
Mindful Consumption
Practice Gratitude: Appreciate what you already have and avoid unnecessary purchases.
Support Ethical Brands: Choose companies that prioritise sustainability and fair labour practices.
By following these steps, you can navigate the holiday shopping season with intention and mindfulness. Remember, the goal is to make informed decisions that align with your values and contribute to a more sustainable future.
Make the most of your marketing budget with our month-long sale! From December 1st to December 31st, take your time to explore and invest in resources that perfectly align with your studio’s needs.
Yours in all things studio marketing,
Gilly
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