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  • Writer's pictureGilly Naughton

Avoid the Summer Slump: 5 Creative Ways to Keep Your Studio Attendance Thriving

Summer. A time for sunshine, holidays, and...potentially dwindling yoga attendance?


Many studios face a dip in student engagement during the warmer months. But fear not, yoga studio owners! With a strategic approach, you can transform summer into a season of growth and community.




Here are 5 Creative Ways to Keep Your Studio Bustling and Your Students Engaged:



Tip #1 - Embrace the Outdoors


  • Sunrise or Sunset Yoga: Sessions in a scenic park. Fresh air, stunning views, and a touch of vitamin D create an unforgettable yoga experience. Partner with local parks and promote the events through social media and community channels.

  • Offer "Beach Yoga" classes. Lead gentle flows incorporating the sound of the ocean and the cooling sea breeze. Promote these classes with captivating photos and beach-themed packages.



Tip #2 - Cool & Creative Classes


  • Introduce "Yin Yoga Under the Stars" evenings.  This slower-paced, restorative style is perfect for unwinding after a hot day. Create a magical atmosphere with string lights, soft music, and comfortable props.

  • Launch a "Hydrating Flow" series. This vinyasa sequence incorporates poses that promote circulation and hydration, perfect for beating the summer heat. Offer refreshing infused water after class!



"Don't find customers for your products, find products for your customers." – Seth Godin, marketing author and speaker


Tip #3 - Engage Your Community


  • Organise a "Summer Wellness Series" with workshops on healthy summer eating, stress management techniques for busy schedules, or the importance of quality sleep. Partner with local wellness professionals and offer discounts for studio members.

  • Host a "Member picnic" after a fun, all-levels yoga class. Build community spirit, encourage social interaction, and show your appreciation for your loyal students.



Tip #4 - Summer Specials & Promotions to Keep Them Coming Back


  • Create "Summer Punch Pass" deals.  Offer discounted punch passes valid throughout the summer months, encouraging students to maintain their practice even with summer vacations.

  • Introduce a "Bring a Friend for Free" day. This is a fantastic way to attract new students and expand your yoga family. Offer an additional incentive like a complimentary class for the referred friend.


Tip #5 - The "Summer Warrior Challenge" - Deepen Your Practice & Prize Draw!


Spark excitement and dedication with a "Warrior Challenge!" Students who sign up for unlimited classes for a month and attend 5-6 classes per week will be entered to win an amazing prize! This could be a coveted year-free membership, a stylish yoga outfit, or a free workshop. The Warrior Challenge encourages students to:


  • Deepen their practice: By attending more classes, students can explore different styles, improve their technique, and see faster results.

  • Discover new yoga styles: The challenge can include a blend of styles offered by your studio, giving students a taste of Vinyasa, Yin, Restorative, or even Aerial Yoga!

  • Boost community spirit: The challenge creates a supportive environment where students can motivate each other on the path to yogic excellence.


Bonus Tip


Promote all your summer offerings across your social media platforms, website, and email marketing. Use captivating visuals, highlight the benefits of each program, and create a sense of excitement for the summer season at your studio!


By implementing these creative ideas and fostering a vibrant summer yoga community, you can turn the traditionally slow season into a time of growth and engagement for your studio.


Remember, the key is to embrace the season, offer unique experiences, and show your students how much you appreciate their continued practice. Now go forth, conquer the summer slump, and let the yoga flow!



Feeling inspired?


We hope these ideas spark some summer magic for your yoga studio!


Remember, every studio has its unique personality and offerings. If you'd like to brainstorm creative solutions specifically tailored to your business, don't hesitate to reach out! We'd love to help you craft a summer season that's both memorable and profitable.


Contact us today and let's chat!

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