Become Unforgettable
Brand Marketing
You're one-of-a-kind. But do your new students know that?
Stand Out and Captivate
In the competitive world of yoga, attracting and retaining your ideal students is crucial.
Our solution? Crafting a studio brand as unique as your fingerprint.
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Introducing the Brand Book
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Your strategic roadmap to success, the Brand Book, empowers clear and consistent communication across all platforms, you'll attract new students and build lasting loyalty by presenting a memorable and unified brand image.
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Ready to unlock the power of a unique brand? Let's discuss how we can help you create a Brand Book that elevates your studio and attracts your dream students.
Brand Book: Chapter 1
Dream Student Discovery
​Knowing who your target students are is the foundation of a successful marketing strategy. Deliver the right message to the right people.
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What's included:
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Dream Student Discovery Questionnaire
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Personalised Dream Student Pack
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Support Session
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Price From: €350
Timeline: 1-2 weeks
Understand your students
Target your marketing directly to the people most likely to engage and convert, increasing your chances of success. Understanding their needs, desires and pain points is crucial.
Build a Relationship
Crafting a personalised experience based on a thorough understanding creates a stronger emotional connection and drives action.
Be Relevant
Tailoring your messaging and offerings to resonate with your dream students ensures that your marketing efforts are relevant and engaging. By directing your resources where they matter most, you eliminate wasteful spending and maximise your ROI.
Brand Book: Chapter 2
Brand Essence
This book isn't just a tool; it's the linchpin to your brand's visual identity, ensuring you present a consistent, compelling, and memorable brand image every time.
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What's included:
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Brand Discovery Questionnaire + Session
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Custom colour palette and font pairings
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3 Logo Concepts
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Secondary logo
This is a simplified version of your main logo, which will give you the flexibility to use your logo in different design settings. -
2 sets of revisions
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Key Brand Personality Words
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Brand style sheet
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Final files supplied for print and digital use (ai, pdf, eps, jpg, png)
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Price From: €850
Timeline: 3-4 weeks
Brand Identity
Defining your brand's unique identity is paramount. It's the blueprint for how you want to be perceived and recognised by your audience. Maintaining a consistent visual identity across all your materials reinforces your brand's recognition and trustworthiness.
Unmistakably You
Using the psychology of colours and fonts strategically to evoke emotions and set your brand's story.
We will create a brand that's memorable and relatable is key to standing out in a crowded market.
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Storytelling
Infuse your brand's narrative with an intriguing personality, making it compelling and relatable.
Brand Book: Chapter 3
Brand Voice
Your Brand Voice Book is the key to forging a brand identity that's clear, consistent, and incredibly persuasive.
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What's included:
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Brand Discovery Session
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Brand Bio
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Brand Persona
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Voice Characteristics - Tone, Style.
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Tagline
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2 Revisions
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1 Welcome Bespoke Email (New Subscribers)
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1 Thank You Bespoke Email (Sales)
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1 Customer Feedback Bespoke Email (To gather reviews)
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3-Step Testimonial Formula (To help students write compelling testimonials that will convert)
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Price From: €550
Timeline: 2-3 Weeks
Consistency
Maintaining a consistent and authentic brand voice across all communications builds trust and recognition among your audience.
Clarity
Clear guidelines ensure that your messaging is concise, on-point, and highly effective in conveying your brand's message. Elevate your brand's communication from mere words to powerful, compelling messages that drive action.
Versatility
Creating a brand voice that can be flexibly applied to various content types and platforms ensures your messaging remains effective and impactful in diverse contexts.
“I, like many yoga teachers, am not temperamentally inclined to marketing but Gilly’s Dream Student process was like a fabulous contemplative and focusing practice!
I had been all over the place with my marketing efforts—as a yoga teacher and practitioner—and I thought I just wanted to share the benefits with everyone. But this approach was just not getting me the results I hoped for, and as it turns out it wasn’t true, so it makes sense that it wasn’t working.
Gilly’s Dream Student process helped me organise my intentions, refine my vision and clarify what I really wanted to offer and to whom.
Now when I prepare marketing strategies for my classes, courses and workshops, I am clearer about who I want to speak to and how best to convey my message in order to reach my dream audience.
Gilly is patient, skilful and fun to work with. Do yourself a favour and let her work help you in your work!”
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Cathi Murphy Yoga hOMe Sligo